Hyperlink.EmailSubject (Word)
Returns or sets the text string for the specified hyperlink's subject line.
The subject line is appended to the hyperlink's Internet address, or URL. This property is commonly used with email hyperlinks. The value of this property takes precedence over any email subject specified in the Address property of the same Hyperlink object.
Dim hypLoop As Hyperlink
For Each hypLoop In ActiveDocument.Hyperlinks
If hypLoop.Address Like "mailto*" And _
hypLoop.Address = hypLoop.EmailSubject Then
hypLoop.EmailSubject = "NewProducts"
End If
Next hypLoop