SharingItem.Importance (Outlook)
Returns or sets an OlImportance constant indicating the relative importance level for the SharingItem. Possible return values are olImportanceHigh - Item is marked as high importance, olImportanceLow - Item is marked as low importance, olImportanceNormal - Item is marked as medium importance.
This property corresponds to the MAPI property PidTagImportance.
Session.CreateSharingItem.Importance = olImportanceHigh